ABOUT US
Our Story
Premier Performance was created after years of working for other coaching companies, learning from what worked — and what didn’t. During a year coaching and working in schools across the USA, the professionalism, care and structure of their youth football inspired a new vision. That vision was to build something different back home: a place where young people are developed as footballers and as individuals. A place where confidence grows, mistakes are embraced, and learning is part of the journey.
What began as one session per week in early 2024 quickly grew into over 20 players and the need for an additional coach. By summer 2025, we were working with more than 45 players weekly on a 1-to-1 basis and had launched our first group sessions. We now coach players of all ages and abilities — from five-year-olds taking their first steps in the game to academy players training with U16s and U18s.
Our journey is built on one principle: unlocking potential, one touch at a time. Through deliberate care, personalised attention, detailed reports and a genuinely fun training environment, we help players grow not only in football, but in confidence, resilience and life. And this is just the beginning. Our long-term vision includes running multiple group programmes, supporting coaches with high-quality resources and building a state-of-the-art indoor facility where players can train year-round, unaffected by the weather and surrounded by opportunities to thrive.
Our Philosophy
At Premier Performance, our philosophy is centred around developing the complete player — technically, tactically, physically and psychologically — following the FA Four Corner Model. But we believe real development goes even deeper. Football is a tool for building confidence, character and resilience.
We create an environment where players feel safe to make mistakes, encouraged to ask questions and supported to learn at their own pace. In a 1-to-1 setting, players get up to four times more touches than in a team environment, meaning we can deliver the equivalent of a month’s worth of training in under an hour. This accelerates technical development while building the behaviours that matter most: effort, respect and resilience.
We disguise the hard work with fun, exciting sessions filled with challenges, variety and purpose. With a huge range of specialist equipment and expert coaches who adapt to each player’s learning style, every session is tailored to the individual’s needs and goals.
For parents, we aim to be the go-to place for their child’s football development and confidence. For players, we aim to be a place they feel valued, supported and excited to grow.
Our Team
Our coaching team is built on experience, passion and a shared commitment to helping young people grow on and off the pitch. With strong academic backgrounds, diverse coaching experiences and a player-first approach, James and Jamo create a supportive, energising and high-performance environment where every child can thrive.