Premier Performance - our story

Welcome to Premier Performance! Here, our dedication to football is driven by a genuine love for the game. My coaching journey has been one of perseverance, growth, and a steadfast commitment to creating an environment where every player can reach their full potential.

It all started at Wiltshire College in 2015, where I discovered my passion for coaching through a BTEC in Sports. Volunteering with a local under-8's team ignited my enthusiasm for the game and marked the beginning of my coaching career, leading to my FA Level 1 coaching badge.

Eager to deepen my understanding, I enrolled in the Football Studies program at Southampton Solent University. This course covered Applied Coaching, Elite Youth Development, Football Management, Skill Acquisition, Performance Psychology, and Football Development, which laid the groundwork for achieving my Level 2 coaching certification. During this time, I also took on coaching roles with a school sports coaching company, leading weekly sessions, summer camps, and development center sessions.

The pandemic brought unforeseen challenges, prompting me to move back home and complete my dissertation during lockdown. This period became a turning point, sparking the idea of starting my own football coaching venture. Unsure of the next steps, I joined Active Trowbridge, refining my skills in local primary schools, soccer schools, and holiday camps.

In January 2022, I began a Leadership in Sport master's degree at the University of South Wales, which broadened my understanding of the football landscape. 

A coaching internship in California exposed me to various aspects of the profession, solidifying my commitment to providing a professional coaching experience. Leading "soccer" camps across Southern California, from Los Angeles to San Diego, enriched my coaching perspective and offered invaluable insights into American "soccer" culture.

Working with Westcliff University's NAIA college team, particularly the freshman squad, provided a deeper understanding of American college sports. Coaching talented players and collaborating with experienced coaches daily was an enriching experience.

Returning in December 2022, I joined a Social Emotional Mental Health (SEMH) school, contributing to the Behaviour and Engagement Team. Here, I used intervention strategies and sports to support social-emotional and mental health. This experience highlighted the profound impact of sports, especially football, on children's well-being.

Additionally, a role at Future of Football gave me valuable insights into running a successful football business and brand.

In 2023, as my academic and professional journey concluded, I developed a curriculum aimed at enhancing social-emotional and mental well-being through sports. This was the pinnacle of my Master's degree and the moment I decided to launch Premier Performance – an organization with a mission to empower every player, from elite academy footballers to complete beginners, to achieve their own level of premier performance.

At Premier Performance, football is more than just a game; it's a journey of self-discovery and excellence. Join us on this exciting adventure, where we're committed to creating an environment where every player can unlock their potential and enjoy the beautiful game.